THREE-DIMENSIONAL SWOOSH
2017


The iconic Nike Swoosh reinterpreted by Funclab. The client’s need was to create a strong attractive element in a marketing activation strategy, at M.A.C in Milan. The logo is composed of laser cut plexiglas layers, on which a dichroic film has been stuck, and each component has been hung with nylon threading.

— Concept & Design by
Funclab Collective

* Production
Funclab Collective
* Handcrafted
Funclab Collective
* Sound
Tommaso Bullo
* Video
Ludovico Watson